ALIA BHATT TELLS YOU WHY YOU SHOULD DONATE YOUR DENIMS

As part of the Coexist campaign for the welfare of street cats and dogs, Alia Bhatt has started a denim donation drive across different cities in India.

‘Something as simple as cleaning out your closet could actually help save lives’ says Alia. ‘Motopaws, a youth led initiative, uses old denims to create reflective collars for street dogs. This makes it easier

for motorists to see the dogs from a distance and helps prevent accidents.’  Denim forms the base of the collar which is then covered by waterproof fabric and topped with retro reflective tape. Approved by vets, the

collar has no harmful effects on dogs or humans.

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‘Street dogs have no safe shelter and are sometimes injured or run over by motorists especially at night, due to low visibility. Through this campaign we shall focus on building a safer environment for our indies.’

The denim donation drive will be held across multiple cities such as Bengaluru, Chandigarh, Delhi, Dehradun, Goa, Hyderabad, Indore, Kanpur, Kokrajhar, Kolkata, Lucknow, Mangaluru, Mumbai, Mysore,

Pune, Shimoga, Surat and Vishakhapatnam.  While donation boxes are placed across Mumbai and Pune, donors from other cities could get in touch with the Motopaws representative in their city. Details are

available on the Motopaws webpage www.motopaws.com

‘Small steps lead to big results. Visit our blog and facebook page to know how you could contribute to this campaign.’

About Coexist

Today, the conflict between man and other living beings rages across all continents and in our oceans, with the survival of many species at stake. While man is the largest contributor to ecological imbalance, he also has the ability to have a positive influence on our ecosystem.

Coexist, an ecological initiative by Alia Bhatt, envisions a world in which man lives in harmony with animals and nature. Alia believes that each one of us has a responsibility towards our planet and it is time for action. To COEXIST is the first step in that direction.

Our mission is to educate and engage communities to build a future in which man and nature live together in harmony.