Box Office Salutes India’s Unsung Heroes!!*

Parmanu- The Story of Pokhran, the ode to India’s Unsung Heroes continued its hold at the Box Office clocking 3.24 cr on Thursday, taking its Week 1 tally to 35.41cr.

Opening to critical acclaim Parmanu, soon had an extremely strong word of mouth, drawing huge crowds across markets.  It has maintained a steady audience pull resulting in a strong Box office performance till date.

The audience love and adulation has taken the film to all-new heights. Despite all odds- a truncated promotional campaign, the holy month of Ramzaan, IPL semis on Friday and  & finals on Sunday, Parmanu- The Story of Pokhran is having a F-A-N-T-A-S-T-I-C run at the Box Office.

*Parmanu- The Story of Pokhran – India Box Office Net Collections Update*

*Day 1, Friday: 4.82 crores:* Despite a truncated promotional campaign and an IPL semi-final on its Release Day, the film got off to a great start collecting 4.82 crores on its opening day (higher than some of the other recent releases).

*Day 2, Saturday: 7.64 crores:* In a surge rarely seen at the Box Office, it  grew nearly 60% on Day 2 to clock 7.64 crores .

*Day 3, Sunday: 8.32 crores:* Despite IPL Final on Sunday 27th May, the film collected 8.32 crores; turning profitable for the producers within 3 days of its release.

*Day 4, Monday: 4.10 crores:* a remarkable 85% of its Opening Friday collections and a rare feat at the Box office; the audience footfalls at the cinemas remained the same as its Opening Day; (the marginally lower collection than Friday is just a result of lower ticket prices on Monday).

*Day 5, Tuesday: 3.81 crores:* Tuesday is usually a ‘special promotion day’ at many multiplex chains with discounts on tickets, 1+1 offers, etc.; so the collection value does drop. However, the film has maintained a steady pull for the audience and the collections are just a little short of its Monday Box Office number (4.1cr).

*Day 6, Wednesday: 3.48 crores:* Opening to critical acclaim Parmanu, soon had an extremely strong word of mouth, drawing huge crowds across markets.  It has maintained a steady audience pull resulting in a strong Box office performance till date.

*Day 7, Thursday: 3.24 crores:* Parmanu- The Story of Pokhran, the ode to India’s Unsung Heroes continued its hold at the Box Office clocking 3.24 cr on Thursday, taking its Week 1 tally to 35.41cr.

24FA160A-2546-458F-8EC4-007D54486ACA

Total Nett India BO collections till date: 35.41 crores

*Snapshot of Cost & Revenue*

Cost (1):
·      Cost of Production (CoP) – 29.35 cr;
·      P&A – 5.5 cr,
·      Total Cost – 34.85 cr

Revenue (2):
·    (A)  Revenue from sale of Satellite, Digital, Music and Overseas rights – 27 cr.
·      India Box Office Nett Collections, till date  – 35.41 cr
·      (B) Producer’s share of India BO revenue (@45% of Nett Collections) – 15.93 cr.

Thus, Total revenue (A) + (B) = 42.93 crores

Profit till date (1) – (2) = 8.08 crores

Parmanu is a true-life human story of the kind of intensity not seen often. It salutes the efforts of the Indian Army, scientists, bureaucrats, intelligence agencies and others who worked so tirelessly against all odds to ensure that India finds its due place in the World Nuclear Map. What we hope that the audience takes home is not just the experience of a pacy and edgy plotline but also a sense of pride for our country and its twin pillars of strength- Jai Jawan Jai Vigyan!

Directed by Abhishek Sharma, Parmanu-The Story of Pokhran stars John Abraham, Diana Penty and Boman Irani and is produced by JA Entertainment, Zee Studios and Kyta Productions. Vashu Bhagnani’s Pooja Entertainment is its All India Distributor.