The Tale of India’s Unsung Heroes UNSTOPPABLE at the Box Office Journey
Parmanu-The Story of Pokhran grows an astonishing 74% on its second Saturday!!

Clocks 3.56 cr yesterday; till date India BO tally = 41.02 cr.

After a fantastic Week 1 of 35.41 cr, Parmanu- The Story of Pokhran, the ode to India’s Unsung Heroes remains U-N-S-T-O-P-P-A-B-L-E at the Box Office. Itclocked 3.56 cr yesterday witnessing a HUGE 74% jump over its 2nd Friday number (2.05cr)!!

According to trade pundits, what is incredible is that while other films are likely to have a 15-20% jump over their release day (Friday) number this week, Parmanu which had taken a near 60% jump on Saturday last week; has now clocked a phenomenal growth of 74% on its second Saturday. The film is now set for a long haul and the next week looks Super Strong.

Opening to critical acclaim Parmanu, soon had an extremely strong word of mouth, drawing huge crowds across markets. It has maintained a steady audience pull resulting in a strong Box office performance till date with the audience love and adulation taking it to all-new heights despite all odds- a truncated promotional campaign, the holy month of Ramzaan, IPL semis on opening Friday and & finals on Sunday.

Parmanu- The Story of Pokhran – India Box Office Net Collections Update

*Total Nett India BO collections till date: 41.02 crores*

Week 1- 35.41 Cr

Day 1, Friday: 4.82 crores: Despite a truncated promotional campaign and an IPL semi-final on its Release Day, the film got off to a great start collecting 4.82 crores on its opening day (higher than some of the other recent releases).

Day 2, Saturday: 7.64 crores : In a surge rarely seen at the Box Office, it grew nearly 60% on Day 2 to clock 7.64 crores .

Day 3, Sunday: 8.32 crores: Despite IPL Final on Sunday 27th May, the film collected 8.32 crores; turning profitable for the producers within 3 days of its release.

Day 4, Monday: 4.10 crores: a remarkable 85% of its Opening Friday collections and a rare feat at the Box office; the audience footfalls at the cinemas remained the same as its Opening Day; (the marginally lower collection than Friday is just a result of lower ticket prices on Monday).

Day 5, Tuesday: 3.81 crores: Tuesday is usually a ‘special promotion day’ at many multiplex chains with discounts on tickets, 1+1 offers, etc.; so the collection value does drop. However, the film has maintained a steady pull for the audience and the collections are just a little short of its Monday Box Office number (4.1cr).

Day 6, Wednesday: 3.48 crores: After a FANTASTIC Week 1 of 35.41 cr, and an understandable drop on second Friday due to many new releases, Parmanu- The Story of Pokhran, the ode to India’s Unsung Heroes is back on course as it continues its steady Box journey clocking 3.5 cr on Saturday

Day 7, Thursday: 3.24 crores: Parmanu- The Story of Pokhran, the ode to India’s Unsung Heroes continued its hold at the Box Office clocking 3.24 cr on Thursday, taking its Week 1 tally to 35.41cr.

Day 8, Friday: 2.05 crores: Inspite of many new releases yesterday, Parmanu- The Story of Pokhran, the ode to India’s Unsung Heroes continued its steady Box journey clocking 2.05 cr on Friday.

Day 9, Saturday: 3.56 crores: Inspite of many new releases yesterday, Parmanu- The Story of Pokhran, the ode to India’s Unsung Heroes continued its steady Box journey clocking 2.05 cr on Friday.

Parmanu- The Story of Pokhran *Snapshot of Cost & Revenue*

Cost (1):
· Cost of Production (CoP) – 29.35 cr;
· P&A – 5.5 cr,
· Total Cost – 34.85 cr

Revenue (2):
· (A) Revenue from sale of Satellite, Digital, Music and Overseas rights – 27 cr.
· India Box Office Nett Collections, till date – 41.02 cr
· (B) Producer’s share of India BO revenue (@45% of Nett Collections) – 18.46 cr.

*Thus, Total revenue (A) + (B) = 45.46 crores*

Profit till date (1) – (2) = 10.61 crores

Parmanu is a true-life human story of the kind of intensity not seen often. It salutes the efforts of the Indian Army, scientists, bureaucrats, intelligence agencies and others who worked so tirelessly against all odds to ensure that India finds its due place in the World Nuclear Map. What we hope that the audience takes home is not just the experience of a pacy and edgy plotline but also a sense of pride for our country and its twin pillars of strength- Jai Jawan Jai Vigyan!

*Directed by Abhishek Sharma, Parmanu-The Story of Pokhran stars John Abraham, Diana Penty and Boman Irani and is produced by JA Entertainment, Zee Studios and Kyta Productions. Vashu Bhagnani’s Pooja Entertainment is its All India Distributor.*