Valentine’s Day, the celebration of love and romance, is synonymous with the color red. From roses to heart-shaped decorations, red dominates the day, symbolizing deep emotions and passion. But have you ever wondered why red holds such a profound connection to love? Prominent and renowned celebrity astrologer Dr. Acharya Vinod Kumar Ojha explains that the significance of red is deeply rooted in both psychology and astrology.

“Red is the color of fire and blood—both elements essential to life. It represents strong emotions such as love, desire, and even devotion. In ancient times, red was seen as a color of vitality and fertility, making it a natural choice for expressing affection. The red rose, a universal symbol of love, is believed to have been favored by Venus, the Roman goddess of love, further cementing its association with romance,” he says.

He adds, “From a psychological standpoint, red is known to increase heart rate and evoke excitement. When two individuals connect romantically, red stimulates emotions, intensifying attraction and passion. This is why wearing red on Valentine’s Day enhances romantic energies and deepens emotional bonds.”

Talking about how relationships are impacted by the colour red, he says, “Red ignites the spark in relationships, keeping the excitement alive. Wearing red makes a person appear more attractive and confident, fostering a magnetic presence. It gives people the courage to express their feelings, making it a perfect color for proposals and confessions of love. While red can increase affection, it can also intensify arguments if not balanced with calming energies like white or blue,” he says.

He adds, “Red aligns strongly with Mars, the planet of passion, energy, and action. Hence, it benefits zodiac signs that are influenced by Mars and fire elements. Ruled by Mars, Aries individuals thrive in red, as it complements their fiery and bold personality. Another sign governed by Mars, Scorpio uses red to enhance their charm and deepen emotional connections. Ruled by the Sun, Leos radiate confidence, and red amplifies their leadership and romantic charisma.”

He adds, “Sagittarius’ adventurous spirit finds strength in red, making them more dynamic and expressive in love. If you wish to attract love or strengthen your romantic bond, embracing red on Valentine’s Day—through clothing, accessories, or even gifts—can channel the right energies for a fulfilling relationship.”