“Majuli holds a special place in the heart of Assam, and through this campaign, we aim to capture the magic, simplicity, and beauty that Majuli embodies,” said Anuksha Khargaria, co-founder of Sereki. “Sereki is more than a brand – it is a reflection of the strength and grace of Assamese women, and we want to share this story with the world.”

“This is one of our campaigns, and we have many more coming up, highlighting the beauty of Assam and our culture through our weaves and our heritage. It’s truly an honour to represent Assam in this capacity through the beauty of a Mekhela Sador. As more and more designers and fashion connoisseurs are welcoming the Mekhela Sador into their trousseau, we feel it as our duty to tell the story of our culture through our weaves. And when people own a piece of Sereki, they will get a whiff of Majuli or our looms or the namghars of Assam. Each and every Mekhela Sador is uniquely different from the other, yet all of them represent the stories and culture of Assam and the Assamese people,” she added.