Veteran legendary singer Asha Bhosle beats nepotism and embraces young talents from across the globe offering them her social media platform to showcase the best of talent in singing.

She is 87 years old and has a career spanning over seven decades with over 1000 Hindi films, several private albums, and is a Guinness Book world record holder as the most recorded artist in music history. Padma Vibhushan Asha Bhosle also has an amazing repertoire of versatility ranging from Hindi film music, pop, ghazals, bhajans, traditional Indian classical music, folk songs, qawwalis and Rabindra Sangeet in over 20 Indian and foreign languages.

Asha Bhosle is the real treasure for music industry who keeps reinventing herself. After launching her YouTube channel recently, Asha Bhosle is now coming out with her show titled ‘Asha Ki Asha’.And in this age and era of nepotism and musical shows that thrive on drama more than talent, ‘Asha Ki Asha’ promises to be a show to unearth real talent. “My only interest is in the singers’ musical talent. It is not a show that will highlight his/her life.”

This show will be available in www.ashabhosle.com where aspiring singers can participate by uploading their 2 minutes singing video and registered on the website. This show’s tagline is “your voice my choice”. The winner of this show will receive Rs 1 lakh as the prize .

Asha Bhosle has always loved to see talented youngsters get their due. “I’ve always referred young talents to composers, but it is not always that they achieved their dreams.” But lockdown brought with it the big idea. “One day, when I saw my granddaughter singing online with friends and having a blast, it struck me that I could unearth real talent through my YouTube and social media. Hence, I invite aspiring singers to send me two-minute musical videos so that I can review and give a platform to the best.”

Asha Bhosle is very clear that musical talent is all that she seeks. “I am looking for unique voices. The right pitch and rhythm sense are a must. Looks, dancing talent, age, gender, nationality – nothing matters. But those under 18 need parental consent.”

The singer has one advise for youngsters before they pick up the mic to sing for Asha Ki Asha. “This is not a look test. Focus on the song, the pitch, the rhythm and the voice. Sing from your heart. Trust me, the future is yours!”

So aspiring singers go and catch this lifetime opportunity.