Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Ltd. joined hands with the maestros of Chennai Super Kings Mahendra Singh Dhoni, Shane Watson, and Dwayne Bravo to celebrate the spirit of Diwali with their signature Festive Collection. The latest campaign announcing the launch of the festive finery highlights a distinct line of men’s special occasion wear ranging from Nehru jackets with a contemporary twist, fusion wear, kurtas and shirts in rich vibrant colors replete with motifs and designs. The vibrant yet rare colors with trendy silhouettes and rich fabrics set the mood for a newer, edgier and a more distinctive style statement this festival of light.

Peter England Celebrates Diwali With Chennai Super Kings

The new campaign features a refreshing TVC starring the champions of Chennai Super Kings, as they suit up in stylish Nehru Jackets in contemporary color palettes. The campaign has debuted nationally across 300 cities in multiple mediums like Television, Print, Online, movie screens and Out of Home. The film is being aired across 2500 theatres, digital channels in over 30 major TV channels thus supported by a diverse promotion strategy.

Dhoni, Bravo, and Watson celebrate Diwali 2019 with Peter England

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Commenting on the launch Manish Singhai, COO, Peter England said, “The Peter England Festive collection offers a rich promise to every Indian man to be at his fashionable best. Our latest offering is something that promises to fill their wardrobes with interesting patterns, designs, and contemporary styles. They can now look beyond the usual options and dress differently for different occasions. The campaign features the CSK stars and brings to life the brand’s high voltage fashion quotient. A highly focused marketing plan is currently being executed across platforms to reach our consumers.”

The refreshing 30 seconds video puts the spotlight on the cricketing superstars engaging in light-hearted banter. The opening frame captures Dwayne and Bravo embracing the festivity, by sporting traditional sherwanis. Enter MS Dhoni in a Nehru Jacket in rich festive yellow; looking resplendent. He manages to impress his teammates who in turn shower compliments. The summer jacket which has been sported by some of the most famous personalities worldwide is indeed a posh choice. The narration is clear, this festive season looks for chic yet contemporary alternatives. The exclusive clothing pieces from the collection marked by Ornate and Dobby Prints and the distinct White on White Opal Burnout Prints are perfect for men to dress sharply during the festival of lights.

Diwali is a standout amongst the most vivid, hallowed and brightest celebrations commended each year with extraordinary happiness and eagerness. This year the fashion-forward gentry of the country can not only look their best but also express themselves with fashion and flamboyance.

About Peter England

Peter England is the most loved and one of the largest menswear brands in India. It sells more than 10 million garments every year across 800+ exclusive stores, 2000+ Multi‐brand outlets and across 400+ towns. The brand also holds a strong e-commerce presence. The newest retail offering from the brand called Men’s Obsession Store is a large format store that houses over 2000+ unique designs at an unmatched value. The vast collection of latest fashion trends meant for every occasion allows the brand to reach an expanded cohort of customers. Peter England has been voted as India’s Most Trusted Apparel Brand for 7 consecutive years by the Economic Times Brand Equity Survey. The brand is committed to offering varied styles across categories starting from an attractive price of Rs. 999. A quintessentially British brand, Peter England was first launched in India by Madura Fashion and Lifestyle (previously known as Madura Garments) in the mid‐price segment in 1997; the company acquired the world rights for the brand in 2000. What began humbly as a brand of honest shirts in 1997, in India, is today a complete lifestyle brand with merchandise available for every day and for all special occasions With a strong foothold informal and causal menswear segments Peter England offers great fashion for young men at an attainable price point. The brand’s formal wear range combines high fashion, impeccable fits along with a wide selection of highly curated looks for the modern professionals who seek individuality. With contemporary styling, easy-care fabric and travel-friendly feature the line ranges from crisp formal shirts, well-tailored suits, jackets, and trousers. The casual wear range is a highly eclectic line with a stylish range of washed cotton shirts, denim, cargo bottoms, graphic tees, polo, sweaters, and Indie Kurtas. The ‘Elite’ line from the brand brings together premium formal wear with an emphasis on fine detailing with a hint of color, comfort, and panache. While the assorted collection of ties, pocket squares, leather belts, wallets, and footwear asserts a distinctive and prominent style statement, the finely crafted vests, boxer shorts, and briefs from the newly launched innerwear line from the brand ensure the highest comfort and a great fit to the wearer.

About Aditya Birla Fashion and Retail Limited

ABFRL is a part of USD 48.3 billion Aditya Birla Group. With revenue of Rs. 8,118 cr. spanning retail space of 7.5 million sq. ft. (as on March 31, 2019), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

As a fashion conglomerate, ABFRL has a strong network of 2,714 brand stores across 750 cities in the country. It is present across18000+ multi-brand outlets and 5000+ points of sales in department stores across India. It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly, and Peter England established for over 25 years.

Pantaloons is one of India’s largest value fashion store brands. The International Brands portfolio boasts of – The Collective, India’s largest multi-brand retailer of international brands and select mono-brands such as Ted Baker, Ralph Lauren, American Eagle, and Simon Carter.