Strong foundations start with honest choices. Popular cement brand, Taj Cement, announced an extensive campaign – The Honest Cement – to promote integrity, transparency, and trust in construction practices. The noble initiative was launched during the Annual Dealer’s Conference 2023-24 of the company at Mayfair Resort, Sonapur on December 15.

The campaign brings forth the importance of using high-quality materials and emphasizes adhering to ethical standards in building infrastructure.

During the day-long Annual Dealer’s Conference programme which witnessed participation of around 300 dealers, Taj Cement highlighted their commitment to delivering durable and reliable products, encouraging consumers and stakeholders to prioritize honesty and excellence in their projects.

“At Taj Cement, we believe that honesty is the cornerstone of trust and lasting relationships. With The Honest Cement campaign, we aim to inspire everyone to uphold integrity and transparency at all levels. Just as our cement strengthens structures, our commitment to honesty strengthens communities and the bonds we share with our customers,” said Sanjeev Surekha, Group CFO, highlighting the refreshed brand positioning.

During the programme, the company unveiled refreshed new packaging of Taj Dhalai Cement and Taj Premium Cement, symbolizing its focus on modernization and enhancing customer experience.

The Annual Dealer’s Conference was a grand occasion wherein the top management of the company directly discussed issues, challenges and opportunities with the dealers of the company. The event also featured interactive sessions on market trends and strategies for growth, fostering a collaborative approach to achieving business goals. Top-performing dealers were felicitated during the programme, recognizing their invaluable contributions to the company’s success.

About Taj Cement:

Taj Cement is a leading cement and building material brand in North East India. At Taj, consumer needs inspire us to develop quality products. Our offerings include top-grade cements and AAC Blocks, designed to meet the highest standards of durability and performance. These products are marketed exclusively through a network of select channel partners, ensuring accessibility and reliability