In a groundbreaking marketing move, the team behind India’s first 4K animated feature film, “Appu,” has unveiled a captivating CG asset featuring the beloved character, Appu the elephant, on an unexpected journey through the bustling streets of Mumbai. This innovative approach sees Appu seated atop a BEST bus, symbolizing his quest to find his father, resonating deeply with audiences and stirring curiosity about the film’s storyline.

Directed by a talented team including Prosenjit Ganguly, Ajay Velu, Sanjay Raheja, Suraj Raheja, and Suresh Raheja, with a screenplay by Prosenjit Ganguly, “Appu” promises a gripping 90-minute cinematic experience presented in stunning 4K resolution. At its core, the film sheds light on the alarming issue of elephant poaching, weaving together themes of courage, resilience, and environmental conservation.

The decision to feature Appu on a Mumbai BEST bus stems from a thoughtful strategy to enhance the character’s visibility and connect with audiences on a deeper level. By placing Appu in the heart of Mumbai’s bustling streets, the marketing team aims to humanize the character and evoke empathy from viewers, inviting them to join Appu on his poignant journey of self-discovery and bravery.

Through Appu’s inspiring odyssey, the film transcends the boundaries of entertainment, offering valuable life lessons that resonate with audiences of all ages. Appu’s unwavering spirit in the face of injustice serves as a powerful reminder of the importance of kindness, loyalty, and determination, while also highlighting the urgent need for environmental action to protect endangered species like elephants.

Scheduled for release on April 19, 2024, “Appu” is poised to captivate audiences with its compelling storyline, breathtaking visuals, and timeless message of hope and resilience. As anticipation builds for the film’s debut, the CG asset featuring Appu on a BEST bus serves as a captivating glimpse into the world of “Appu” and sets the stage for an unforgettable cinematic experience.

With its innovative marketing approach and powerful narrative, “Appu” is poised to leave a lasting impression on audiences and spark meaningful conversations about conservation and the importance of protecting our planet for future generations. Get ready to embark on a journey like never before with “Appu” – coming soon to theaters near you.

APPU is India’s first 4K animated feature film produced by Appu Series, Media Fusion (India) Pvt. Ltd. Directed by Prosenjit Ganguly, Ajay Velu, Sanjay Raheja, Suraj Raheja, and Suresh Raheja, the film promises to be a landmark achievement in Indian animation. Don’t miss the chance to witness Appu’s extraordinary journey when the film releases on April 19, 2024