Twin brothers Croo and Sach Vaghela have been making waves in the content creation world with their unique blend of creativity and business acumen. From starting their journey together in 2019 to overcoming setbacks during the pandemic, the Vaghela brothers have built a strong presence in the digital space.

As twins, Croo and Sach find it easier and more enjoyable to create content together. “Twins always leave a unique impact wherever they go, and we love using that to our advantage,” they share. Their journey began in 2019 but was interrupted by the COVID-19 pandemic in 2020. However, in 2022, they made a strong comeback and have been growing ever since.

Despite working together, the duo acknowledges their creative differences. “Yes, we do! One of us has a purely artistic mindset, while the other thinks more like a businessman,” they explain. Croo takes charge of the creative aspects, such as content ideation and production, while Sach focuses on financial aspects and investment strategies. “This balance helps us stay organized and grow together.”

The brothers have clearly defined roles in their work. “Sach Vaghela works as an HR assistant in a company, while Croo Vaghela handles everything related to fashion design, social media, and content creation, including shoots and editing,” they share. This structured approach allows them to manage their work efficiently while complementing each other’s strengths.

Looking ahead, the Vaghela brothers are optimistic about their future. “Our future looks bright—God’s plan!” they say with confidence. They enjoy creating retro fashion content and are also drawn to gangster-themed, villain-style narratives. “These themes allow us to experiment with different styles and storytelling techniques.”

Their identical appearance often leads to amusing experiences. “Being identical twins comes with many advantages, but we never misuse it. We don’t need AI because we are naturally identical!” they joke. They also recall instances where they felt like celebrities. “Wherever we go, people stare at us, and in many places, they even ask for photos. During Navratri, the crowd gets so overwhelming that we can’t even dance properly because people keep coming up to take pictures with us!”

While they respect the hard work of others, the Vaghela brothers do not follow anyone blindly. “Everyone has their own struggles and journey, and we respect that. However, we don’t like copying anyone. Instead, we want to be the ones who inspire others!”